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Luna Fresh — Behind the Brand
Behind the Brand

Skincare born from conviction,
not compromise.

Luna Fresh was built on one unbreakable rule: if you can't pronounce an ingredient, it doesn't belong on your skin.

Our Story

Two Journeys. One Purpose.

While Iris was searching for relief for her young daughter's eczema, spending hours reading labels and questioning every ingredient that touched her skin, Mireya was in her own kitchen carefully perfecting a simple chamomile moisturizer inspired by generations of natural remedies.

What began as two separate journeys soon became one shared mission.

When Iris discovered Mireya's handcrafted formula, she found more than a moisturizer—she found hope. The gentle blend of chamomile and nourishing botanicals brought comfort to her daughter's sensitive skin and sparked a conversation that would change both of their lives.

Together, they asked a simple question: What if skincare could be as pure, honest, and nourishing as nature intended?

That question became Luna Fresh.

Today, every jar we create carries the same intention that brought us together: to make products with ingredients you can trust, formulas you can understand, and care you can feel from the very first application.

Mireya Cruz handcrafting a Luna Fresh formula in Calgary
Our Promise Every ingredient chosen with purpose and care.
Mireya Cruz, Co-Founder and Formulator at Luna Fresh, Calgary
"I wanted to create something gentle enough for the people we love most—because everyone deserves skincare made with honesty and heart."
— Mireya Cruz
Co-Founder & Formulator
Iris Alvarado, Co-Founder of Luna Fresh, Calgary
"When I saw my daughter's skin finally begin to heal, I knew other families deserved access to products they could trust too. That's why Luna Fresh exists."
— Iris Alvarado
Co-Founder
The Luna Story

Three chapters that define us

From ingredient sourcing to handcrafting rituals, here's a closer look at how Luna Fresh comes to life.

Where every Luna Fresh formula begins
Origins

Where every formula begins

Each Luna Fresh product starts with a question: what does this skin really need? We source cold-pressed, organic botanicals and work only with ingredients we can trace to their source.

Handcrafted in small batches in Calgary
Handcraft

Made by hand, one batch at a time

No factories. No automation. Every serum, butter, and oil is measured, blended, and bottled by hand in our Calgary studio — ensuring freshness and quality in every single order.

Total transparency on every Luna Fresh label
Transparency

Read every label like an open book

We believe you deserve to know exactly what you put on your skin. That's why every Luna Fresh bottle lists every ingredient — no hidden fillers, no marketing language, no exceptions.

Our Philosophy

Beauty in natural imperfection.

We embrace wabi-sabi — the Japanese concept of finding beauty in the natural, the imperfect, the honest. Real skin moves through cycles, seasons, and stress.

True care doesn't mean masking reality with synthetic shortcuts. It means offering living ingredients, made by hand, that work with your skin, not against it.

Organic Botanicals Synthetic-Free Small Batch Calgary Made Full Transparency
Luna Fresh Belleza Imperfecta — Beauty in natural imperfection, wabi-sabi philosophy
Ready to try?

Your skin deserves ingredients it can trust.

Browse the full Luna Fresh collection — each formula handcrafted, every ingredient listed.

Shop the Collection
Luna Fresh bottle with golden kintsugi repair, embodying wabi-sabi
Philosophy

Wabi-Sabi

Wabi-sabi is the ancient Japanese art of finding beauty in things that are natural, transient, and imperfect.

At Luna Fresh, this philosophy shapes everything we do. It's why we formulate with raw, organic botanicals in their purest state, without synthetic stabilizers or cosmetic fillers. Because of this, our products may vary slightly in shade or texture from batch to batch.

We embrace these subtle variations as signs of life and authenticity, believing that your skin, like nature itself, is beautiful in its cycles, its seasons, and its honest reality.