Behind the Brand
Luna Fresh was built on one unbreakable rule: if you can't pronounce an ingredient, it doesn't belong on your skin.
It started with a frustrated mother standing in a pharmacy aisle, reading ingredient lists on dozens of products — and finding synthetic fragrance, sulfates, and parabens in every single one.
Iris decided there had to be a better way. She went back to ancestral recipes — cold-pressed plant oils, organic botanicals, and simple formulas where every ingredient has a purpose and a name you can say out loud.
Today, Luna Fresh is still made by hand in small batches in Calgary, Alberta — with the same uncompromising honesty that started it all.
From ingredient sourcing to handcrafting rituals, here's a closer look at how Luna Fresh comes to life.
Each Luna Fresh product starts with a question: what does this skin really need? We source cold-pressed, organic botanicals and work only with ingredients we can trace to their source.
No factories. No automation. Every serum, butter, and oil is measured, blended, and bottled by hand in our Calgary studio — ensuring freshness and quality in every single order.
We believe you deserve to know exactly what you put on your skin. That's why every Luna Fresh bottle lists every ingredient — no hidden fillers, no marketing language, no exceptions.
We embrace wabi-sabi — the Japanese concept of finding beauty in the natural, the imperfect, the honest. Real skin moves through cycles, seasons, and stress.
True care doesn't mean masking reality with synthetic shortcuts. It means offering living ingredients, made by hand, that work with your skin, not against it.
Browse the full Luna Fresh collection — each formula handcrafted, every ingredient listed.
Shop the Collection